TikTok Performance

Overview

TikTok Performance shows how each TikTok video and photo post did compared with your own posts, not with other creators. Videos are compared only with videos, and photo posts only with photo posts. Find it under Platform Performance in the sidebar, on the TikTok tab.

How it works

1. 1

   Connect TikTok

   Connect your TikTok account in Creative DNA. Your posts and their numbers arrive soon after.

2. 2

   Open Platform Performance

   Choose Platform Performance in the sidebar, then the TikTok tab. With more than one TikTok account, pick the one to show.

3. 3

   Pick videos or photo posts

   If you post both, switch between Videos and Photo posts at the top. Each view only ever shows one kind, so the two are never mixed.

4. 4

   Read your recent posts

   The Overview shows how many posts from your last 30 days did better than usual and how many need attention. What to do next turns them into one lesson for your next post.

5. 5

   Open a post

   Each post shows what happened, how it did on each check in plain words, its views over time, and what to do next.

6. 6

   Plan your next video

   Plan another like this, and the idea lands in your Content Calendar, ready for its script.

What you get

• A plain verdict for every post, from four checks: First week views, Shares, Comments and Likes
• How your recent posts compare with your usual
• One lesson for your next post, and the video to do more of
• Plan another like your best video, straight into your Content Calendar
• Your posting rhythm, and how your follower count changed each day
• Which formats your audience shares most, and your shares and comments by month

Important details

• TikTok Performance is on Growth and above. It needs a TikTok account connected to Retensis.
• Each post is judged against your own posts, never against other creators.
• Videos and photo posts are never compared with each other, because people treat them very differently.
• A brand new post needs a little time for its numbers to settle, and a new account needs a few posts to compare. Until then, the page tells you why a post is not judged yet.
• Watch time and reach are not part of what TikTok shares with Retensis today. You can add your retention screenshot to an analysis instead.
• Followers cover your whole account, because TikTok does not say which post brought a follower.
• Every figure comes from your connected TikTok account. When TikTok has not shared a number, the page says so instead of guessing.