Create Studio
Version Lab
Generate several controlled creative versions before committing to production.
LivePro
Overview
Version Lab explores meaningful alternatives while preserving a common idea.
How it works
- 1
Choose the variable
Start with a concept and the hook, opening, CTA, or script element you want to vary.
- 2
Generate alternatives
Review the distinct versions, scores, strengths, and DNA alignment.
- 3
Select a winner
Take the strongest direction into Viral Planner or a formal Experiment.
What you get
- Controlled variants
- Rankings and winner
- Strengths and tradeoffs
- DNA fit
Important details
- Generated rankings are pre-production guidance. Experiments is the path for measuring published variants.