Analyze
Understanding analysis results
Read scores, retention, drop-offs, timelines, speech coaching, and the action plan correctly.
Result map
| Area | What it answers |
|---|---|
| Overall grade | How strong is the current creative as a whole? |
| Five category scores | Where is the strongest or weakest creative dimension? |
| Retention curve | Where is attention predicted to decline? |
| Drop-offs and timeline | What specific moment may cause the decline? |
| Speech analysis | How do pace, filler words, clarity, energy, and tone affect delivery? |
| Fix first | Which change is expected to have the highest impact? |
| Action plan | What should change in the next edit or iteration? |
| Coach memo | A spoken audio version of your wins and top fixes (your own videos, Growth and above). |
| How it did on Instagram | For a Reel linked to the one you published: did the opening hold in the feed as well as predicted? |
How it did on Instagram
When an analysis is linked to a Reel you published, it shows a card with Instagram’s own numbers for that Reel. Analyzing a Reel from your Instagram library links it for you; for a draft you analyzed before posting, confirm the Reel it became when your dashboard suggests it.
- Instagram’s skip rate: the share of views that left in the first 3 seconds, with the number of views behind it and the date it was last synced.
- The skip rate Retensis predicted from the video alone, beside it.
- How long the average view lasted, of the Reel’s length, and how much of the Reel that is.
- What happens in those first 3 seconds: the hook, what is shown and what is said.
- For a Reel posted before November 2024, the skip rate is not shown, because Instagram measured it differently then.
Listen to your coach
- Available on your own videos on Growth and above, from the Overview tab.
- Opens with what the video does well, then the top things to fix and exactly how to make them.
- Includes a transcript you can read, and can be re-generated at any time.
A spoken version of your analysis
The coach memo narrates your existing results as a short audio review. It adds no new claims or numbers beyond the analysis you can already read.
Prediction versus observation
- Use the curve to identify editing hypotheses.
- Use connected-platform measurements and Experiments to validate those hypotheses.
- Compare iterations instead of treating one score as an absolute truth.
Retention is predicted
The analysis curve is generated from the video itself. It is not the creator’s private platform retention graph unless a measured feature explicitly says so.
Related documentation
Analyze Video
Upload a video or paste a YouTube link and get a full breakdown of your hook, pacing, audio, visuals, and where viewers drop off.
Where your numbers come from
Which numbers the platform reported, which Retensis calculated, and what is checked before an analysis reaches you.
Prediction Accuracy
See how close our retention predictions land to your real audience data, and let Retensis calibrate future predictions to your channel.
Editor Export
Send your analysis into your video editor as timeline markers, or into CapCut as timed notes, so every fix and drop-off lands at the exact moment you need it.
Platform Fit
Score how well your video fits TikTok, YouTube Shorts, and Instagram Reels, each against that platform’s own rules, with what to change for each.