Campaigns

Overview

A campaign is the brief your ads are measured against. Without one, feedback on an ad can only tell you whether it holds attention. With one, it can tell you whether the creative makes the case for your offer to the people you are trying to reach. Campaigns belong to your workspace, so everyone on your team works from the same briefs.

How it works

1. 1

   Describe what you sell

   Give the campaign a name, then write what the product is, what the offer is, and who you are selling to. Write it the way you would explain it to a new hire. The more specific you are, the more useful the feedback.

2. 2

   Choose what success means

   Pick traffic, conversion, or awareness. Each is judged differently, so an awareness ad is never marked down for skipping a hard call to action.

3. 3

   Pick where the ads run

   Choose Meta, TikTok, YouTube, or somewhere else. This sets the placements you can pick from when you analyse an ad.

4. 4

   Share it with your team

   Everyone in your workspace sees the same campaigns and draws from the same monthly ad allowance.

What you get

• A reusable brief every ad in the campaign is measured against
• An objective that changes how the ad is judged
• A shared workspace record your teammates can use
• Campaign labels on every ad you analyse

Important details

• Ads Studio is part of the Team plan.
• Campaigns are archived rather than deleted, so ads you analysed under a campaign keep the brief they were judged against.
• A campaign brief is a business document. Do not put personal information about other people into it.