Ad Analysis

Overview

Organic video is judged on one question: does it hold attention. An ad is judged on two more: does it reach the right person, and does it make the case for your offer. Ad Analysis reads your creative against your campaign brief and against the placement it was made for, then tells you what to change. It is the same depth of analysis you already get on your videos, read through an advertising lens.

How it works

1. 1

   Pick the campaign

   Choose which brief this ad belongs to. That brief is what the feedback is measured against.

2. 2

   Say where it runs

   Choose the placement: Reels, Stories, Feed, Shorts, in-feed, skippable in-stream, non-skippable, or a bumper. This is the single biggest thing that changes the verdict.

3. 3

   Add the ad

   Upload the file, or paste a YouTube link if the ad is already there. Testing ten versions of the same ad is expected, so near-identical uploads are never blocked.

4. 4

   Mark whose it is

   Analyse your own ad, or a competitor’s. A competitor ad is reviewed for what you can learn from it rather than being coached as if it were yours.

5. 5

   Read the verdict

   Get the full breakdown, plus a predicted hold rate where the placement supports that comparison.

What you get

• Scores read as advertising rather than as content
• Feedback on the problem, the proof, the call to action, and whether the creative fits the offer
• A predicted retention curve and the moments viewers are likely to leave
• A ranked list of what to fix, ordered by impact on your objective
• Rewritten hooks and primary text you can use

Important details

• The placement changes the rules, and it changes them a lot. A Reels ad is scrolled past, so the opening has to stop a thumb. A skippable in-stream ad can be skipped after five seconds, so the first five seconds only have to earn the sixth. A bumper is six seconds and cannot be skipped at all, so there is no retention curve to shape and the whole ad is the hook. A Feed ad is usually watched with the sound off.
• Retention is predicted from the creative itself. It is not measured from an ad account.
• Hold rate is compared against published industry benchmarks that are defined for feed placements. It is shown without a benchmark verdict for in-stream and bumper ads, because those benchmarks do not describe them.
• We never report return on ad spend, cost per acquisition, click-through rate, or conversion rate. Nothing in the analysis has seen your ad account, and a number invented here would be wrong.
• Analysing an ad uses your workspace ad allowance, and never your video analysis allowance.