Getting started
Supported platforms
See the difference between analysis targeting, connected-library support, and measured experiment support.
Platform support matrix
| Capability | YouTube | TikTok | |
|---|---|---|---|
| Target a video analysis | Live | Live | Live |
| Paste a public URL for analysis | Live | Not currently exposed | Not currently exposed |
| Connect and sync creator library | Live | Live | Live |
| Analyze a video straight from your connected library | Not currently supported | Not currently supported | Live |
| Measured audience retention | Live | Not available from the platform | Not available from the platform |
| Import your retention graph | Not needed, the platform reports it | Live | Live |
| Radar and Watchlist source | Live | Not currently supported | Not currently supported |
| Measured Experiments | Live | Not currently supported | Not currently supported |
Analysis support is not connection support
A platform can be a target for creative analysis even when Retensis cannot connect directly to that platform’s creator library. Connected-library features require separate OAuth and platform API support.
Instagram is the one connection that can also supply the video itself. Choose Analyze this Reel on any Reel in your Instagram library in Creative DNA, and Retensis copies the video from Instagram and runs the same analysis as an upload, with nothing to download or upload yourself. Instagram does not share the file for some Reels, usually ones with licensed music; for those, download the Reel and upload it instead.
A connected Instagram account also brings Instagram’s own numbers for each Reel: views, likes, saves, shares, skip rate and average watch time, plus your audience’s age ranges, gender split and top countries. Retensis works out how much of each Reel people watched and how much of your Reels’ reach came from non-followers, and labels those as calculated.