Creative DNA

Overview

Creative DNA is your channel’s personal playbook. Retensis studies your videos to learn what consistently works for you, from your hooks and pacing to your topics and delivery, then feeds those patterns into your other tools so every idea, title, and script sounds like you at your best. It is available on every plan, including Free.

How it works

1. 1

   Connect your channel

   Link YouTube, TikTok, or Instagram to learn from your library, or let Retensis build your DNA from videos you have already analyzed.

2. 2

   Add more channels if you run more than one

   Each channel keeps its own library and its own DNA, so a cooking channel is never described using a gaming channel’s numbers. How many you can connect depends on your plan.

3. 3

   Choose the channel you are working on

   Pick your channel from the switcher on the Creative DNA page. Every tool, and the Agent, then works from that channel until you change it.

4. 4

   See your profile

   Explore the patterns Retensis found: your best topics, hooks, titles, timing, length, visuals, audio, delivery, and what tends to keep viewers watching.

5. 5

   Personalize everything

   Your DNA quietly powers Viral Planner, the Agent, Hook Writer, Title Lab, Script Coach, research ranking, and Weekly Missions.

What you get

• The patterns behind your content, visuals, audio, and on-camera delivery
• Recommended topics, titles, hooks, timing, and length
• Evidence from your own library, such as which video length earns more views, with the number of videos behind it and how confident the comparison is
• Your benchmarks, plus a heads-up when a pattern starts to fade
• A retention baseline, your common retention killers, and A/B ideas
• For Instagram: how much of each Reel the average view watched, or that people replayed it, and Typical % Watched across your library
• For Instagram: Reach From Non-followers, the share of your Reels’ reach over the last 30 days that came from accounts that do not follow you
• For Instagram: your audience’s age ranges, gender split and top countries, from your engaged audience this month or from your followers
• Analyze this Reel on any Reel in your Instagram library, with no downloading or uploading

Important details

• YouTube, TikTok, and Instagram library sync are all live.
• Every plan can build a Creative DNA for each channel it connects. On Starter and above you can rebuild it whenever your content changes direction.
• A finding is only shown when your library has enough comparable videos to support it. When nothing separates cleanly, Retensis says so instead of guessing.
• Topic-specific patterns are only used when they match what you are working on now. Style patterns can carry across topics.
• Instagram reports average watch time in seconds. Retensis divides it by each Reel’s length to show how much of the Reel the average view watched. Instagram counts replays in watch time, so when the average view lasts longer than the Reel, Retensis shows it as, for example, watched 1.3× its length. Typical % Watched is the middle value across your Reels, so one Reel that loops heavily cannot distort it.
• Reach From Non-followers covers your Reels as a whole, because Instagram does not break it down for a single Reel, and it includes boosted Reels.
• Your audience comes from your engaged audience this month when Instagram has enough engaged accounts, and from your followers otherwise, and the panel says which one you are looking at. Instagram sets its own minimums: "Audience demographics are available based on accounts engaged data. To view audience demographics, use preset timeframes and engage over 100 accounts." For followers: "Total followers: View trends across your followers when you have at least 100 followers."
• Instagram measured skip rate and reach differently for Reels posted before November 2024, so Retensis does not show those two figures for older Reels or include them in your averages. Views, likes and watch time are shown for every Reel.