Instagram Performance

Overview

Instagram Performance shows how each Reel did compared with your own Reels, not with other creators. Every Reel gets a plain verdict, and a weak spot comes with a next step you can open. Find it under Platform Performance in the sidebar, on the Instagram tab.

How it works

1. 1

   Connect Instagram

   Connect your Instagram professional account in Creative DNA. Your Reels and their numbers arrive with the first sync.

2. 2

   Open Platform Performance

   Choose Platform Performance in the sidebar, then the Instagram tab. With more than one Instagram account, pick the one to show.

3. 3

   Read your last 30 days

   The Overview shows how many Reels you posted, how many did better than usual and how many need attention. What to do next turns them into one lesson for your next Reel.

4. 4

   Open a Reel

   Each Reel shows what happened, how it did on each check in plain words, and what to do on your next Reel.

5. 5

   Plan your next Reel

   Plan another like this, or a better version, and the idea lands in your Content Calendar, ready for its script.

6. 6

   See what works

   What works shows which lengths and formats get shared most, and your shares and saves month by month.

What you get

• A plain verdict for every Reel, from five checks: First 3 seconds, Watch time, Shares, Saves and First week reach
• How your last 30 days compare with your usual
• One lesson for your next Reel, such as a better opening, and the Reel to do more of
• Plan another like this, or a better version, straight into your Content Calendar
• Your posting rhythm, and the day your Reels tend to get the most views
• New followers per day for your whole account, with the days you posted marked
• Which lengths and formats your audience shares most, and your shares and saves by month

Important details

• Instagram Performance is on Growth and above. It needs an Instagram professional account, either Business or Creator, connected to Retensis.
• Each Reel is judged against your own Reels, never against other creators.
• A brand new Reel needs a little time for its numbers to settle, and a new account needs a few Reels to compare. Until then, the page tells you why a Reel is not judged yet.
• Instagram changed how it measures some numbers in November 2024, so a few figures are not shown for older Reels.
• Instagram does not share a retention graph or say which Reel brought a follower, so new followers are shown for your whole account.
• By format shows the formats of the Reels you have analyzed in Retensis, once there are enough of them.
• Every figure comes from your connected Instagram account. When Instagram has not shared a number, the page says so instead of guessing.