Core
Content Calendar
A rolling 30-day video plan for TikTok, YouTube Shorts and Instagram Reels, with a script for every day.
Overview
Content Calendar answers one question: what should I film next? It keeps a daily plan for each connected channel, so you can open any day and start filming.
How it works
- 1
Choose a channel
Open Content Calendar and choose a channel. Building starts on its own.
- 2
Answer only what is missing
If we cannot read your niche or video length, choose them when asked.
- 3
Open a day
Open a day when its script is ready, usually within minutes of the build.
- 4
Link your post
After posting, confirm the suggested post or link it yourself.
Where each value comes from
| Value | Comes from | Change it in |
|---|---|---|
| Niche | Your analyzed videos, then your Creative DNA, then your usual niche | Adjust |
| Video length | Your recent posts, then your Creative DNA | Adjust |
| Best days | Your Creative DNA | Not editable |
| Time zone | Your browser | Adjust |
| Brief | What you write | Adjust |
Video types
| Label | What it means |
|---|---|
| Proven (no label) | Builds on what already works for you |
| Test | Changes one thing and tells you what it is |
| Trend | Uses an opening your own research found, at most once a week |
| Repeat | A second look at a test that beat your usual |
Reading a result
A result appears about a week after posting. It compares the video with your own posts from the last 90 days at the same age, and needs at least 5 of them. One result is one data point, so repeat a change before you trust it.
Important details
- Disconnecting a channel deletes its calendar and scripts.
- A calendar you stop opening for 30 days stops adding new days until you return.
- The weekly plan email can be switched off in Adjust.