Creative Audience
Find the moment you lose viewers, before you post.
Creative Audience shows how 30 simulated viewers react to your video. Each one tells you where they would swipe away, keep watching or save it, and why.
No credit card required · 2 free analyses per month
30
simulated viewers on every new video
6
kinds of viewer, from cold scrollers to value savers
3
formats: Reels, TikToks and Shorts
Thirty Viewers Watch First
Meet the viewers who see your video first.
30 simulated viewers of six kinds watch every new video you analyze. Cold scrollers decide in a moment, loyal followers give you more time, and sound-off viewers only see the screen. Each one has a name, habits and a line in their own words.
- Six kinds of viewer, from cold scrollers to value savers
- A line from each viewer about the moment that mattered
- A profile for every viewer, with their last three videos
See the Moment They Leave
Every swipe, at the second it happens.
The timeline shows where viewers swiped away, stopped watching, or rewatched, liked or saved. Each moment says why, in plain words. Tap it to play your video from that second.
Every Kind of Viewer
Who stayed, who left, and who saved it.
Each kind of viewer gets a summary in plain words: most, some or a few. The biggest difference between them opens the tab, with the matching fix from your analysis. The viewers are simulated, so read them as a perspective, not a measurement.
Starter and above
where Creative Audience is included
30 viewers
on every new analysis of your own video
Simulated
a perspective, not a measurement
Further Reading
Go deeper with these guides
How to Test a Short-Form Video Before You Post
Why Viewers Drop Off in the First 3 Seconds (and How to Fix It)
How to Check Your Retention Before You Publish (Not After)
The Art of the Hook: How to Capture Attention in the First 3 Seconds
FAQ
Common questions
It is a group of 30 simulated viewers that react to each new video you analyze. Each one shows where they would swipe away, keep watching or save it, and says why.
No. They are simulated, based on your Instagram audience where we have it and on a typical audience otherwise. Read their reactions as a perspective to help you improve, not as real viewer data.
Your own, organic Reels, TikToks and Shorts from 3 seconds to 10 minutes long. Ads and competitors' videos are not included. It runs on analyses made after it launched.
Creative Audience is part of Starter and above. On the Free plan, the tab shows an example of what you would see.
Open any new analysis of your own video. The Creative Audience tab sits next to Feedback, and the Overview shows a short line about it.
Want the full detail? Read the Creative Audience documentation.
See your next video through your viewers' eyes.
Analyze your next video and open the Creative Audience tab. Included with Starter and above.
No credit card required · 2 free analyses per month · Upgrade anytime