Retention Analysis
Your viewers are leaving. Find out exactly where and why.
Most creators never find out why a video underperformed — they just move on and repeat the same mistakes. Upload any short-form video and get a predicted retention curve that pinpoints every drop-off with a timestamp, a reason, and a specific fix. Stop guessing. Start seeing.
No credit card required · 2 free analyses per month
1s
Retention curve granularity
< 90s
From upload to full report
3+
Drop-off points diagnosed per video
Retention Curves
See the exact shape of your audience's attention.
A single average watch time number hides everything interesting. The predicted retention curve shows second-by-second attention — where viewers lock in, where they drift, and where they leave. That shape tells you more about your video than any metric dashboard ever will.
- Second-by-second predicted retention curve
- Annotated drop-off points with severity
- Average retention percentage and benchmarks
- Exportable curve for before/after comparison
Drop-Off Diagnosis
Every exit has a reason. Now you'll know it.
Each significant drop-off comes with a timestamp, a specific explanation, and an actionable fix. 'Dead air at 0:18 — add a cut or visual change.' 'Hook payoff delayed past 0:04 — front-load the promise.' These aren't vague tips. They're frame-level edits you can make right now.
Strong performance
Improve hook and audio for an A.
Hook Impact
Lose them in the first 3 seconds and nothing else matters.
Retention analysis reveals exactly how much of your audience survives the opening moments. If 30% of viewers leave before your hook lands, the rest of your video is performing for an audience that's already smaller than it should be. See your hook survival rate, compare it to benchmarks, and get rewritten alternatives that keep more people past the critical first seconds.
Opening 3 seconds lack a pattern interrupt.
Current hook
“So here's my morning routine…”
Suggested hook
“Stop waking up tired. This changed everything.”
Beyond Platform Analytics
Platform analytics tell you what happened. This tells you why.
TikTok, YouTube, and Instagram show you average watch time after you publish. That number tells you something went wrong but not what or where. Retention analysis breaks down the creative reasons behind every dip — weak transitions, pacing drops, unclear hooks — before a single viewer sees your video. Fix the causes, not just the symptoms.
Platform analytics tell you what happened. This tells you why.
1-second
retention curve resolution
< 90s
from upload to drop-off report
Pre-publish
analyze before viewers see it
FAQ
Common questions
The AI analyzes creative elements — hook strength, pacing, audio quality, visual engagement, and transition timing — and correlates them with patterns from high-performing short-form content. It predicts where viewers are statistically most likely to lose interest based on the specific creative decisions in your video, not on demographics or distribution data.
Drop-off reasons are specific and actionable: dead air gaps, pacing slowdowns, unclear hooks, delayed payoffs, visual clutter, audio dips, and weak transitions. Each reason is tied to an exact timestamp and comes with a suggested fix — not a generic tip, but a concrete edit you can make to that moment in your video.
Platform analytics show you a retention graph after you publish, based on real viewer behavior — but they never explain why viewers left at specific points. Retensis predicts retention before you publish and explains the creative reason behind every predicted drop-off. One tells you what happened. The other tells you what to fix.
Yes. Analyze multiple videos and compare their predicted retention curves to see which creative patterns drive better viewer retention. This is especially useful for testing different hooks, editing styles, or video structures — you can measure the impact of each change before you publish.
That's the primary use case. Upload a draft or rough cut, review the predicted drop-off points, make targeted edits, and re-analyze the revised version to confirm the improvements. Publish a stronger video instead of discovering its weak points in your analytics after the fact.
See where your video loses viewers — before they do.
Upload any short-form video and get a predicted retention curve with drop-off timestamps, reasons, and fixes in under 90 seconds. Free to start.
No credit card required · 2 free analyses per month · Upgrade anytime