Lifetime Views Are Not a Fair Race
A post from last month has had weeks to collect views. A post from this week has had days.
Put their lifetime views side by side and the new one almost always looks worse, even when it is doing better.
Compare First Weeks With First Weeks
The fairer test is how many views each post got in its first week. That puts a new post and an older one on even footing.
TikTok also says that "Analytics data may take 1 to 2 days to update." So give a post a few days before you read anything into its early numbers.
Videos and Photo Posts Have Different First Weeks
People find and treat photo posts differently from videos. A photo post's first week says little about how a video's should go.
Compare a video's first week with your other videos, and a photo post's with your other photo posts.
What a Slow First Week Tells You
A first week below your usual tells you the post reached fewer people than your others did. Its analysis shows where people left.
To see where people left, upload the video and analyze it. You can add your TikTok retention screenshot to the analysis.
Let Retensis Track Every First Week
TikTok Performance shows each post's first week views against your own, on Growth and above.
It keeps videos and photo posts apart, so each is judged against its own kind.
From results to your next post: TikTok Performance turns your recent posts into one lesson for the next one. Plan another like this, and the idea lands in your Content Calendar.
Frequently asked questions
Older posts have had more time to collect views. Comparing a new post's first week with your older posts' first weeks keeps it fair.
Not today. Watch time and reach are not part of what TikTok shares with Retensis, so add your retention screenshot to an analysis instead.
Plan another like that video. In TikTok Performance, one tap puts it in your Content Calendar, ready for its script.
See how every TikTok did, compared with your own
Connect TikTok and each video and photo post gets a plain verdict against your own, and one lesson for your next post. TikTok Performance is on Growth and above.
Start free · TikTok Performance is on Growth →