Retention Lab
The best time to fix a video is before you publish it.
Retention Lab is a pre-publish checkpoint. It scores your idea, then your script, then your rough cut, and blends them into one honest readiness read built from your own Creative DNA. You catch the weak hook or the soft middle while you can still change it, instead of finding out from your analytics a week too late.
No credit card required · 2 free analyses per month
3
Stages scored before publishing
1
Blended readiness read
Your DNA
The standard you are judged against
Fix It While You Can
Analytics tell you too late. This tells you in time.
Platform analytics only speak after you publish, when the video is already out and the drop-off has already happened. Retention Lab moves the checkpoint earlier, to the idea, the script, and the rough cut, so the feedback arrives while a change still costs you nothing but a few minutes.
Analytics tell you too late. This tells you in time.
Three Stages, One Read
From idea to rough cut, scored as you go.
You do not have to finish a video to get a signal. Retention Lab scores each stage as you reach it and blends the ones you complete into a single readiness number, so a promising idea with a weak rough cut reads honestly, and a strong cut lifts a shaky idea. Every score comes with the specific reason behind it.
- Idea stage: concept strength and fit with your winning patterns
- Script stage: hook, structure, and pacing before you film
- Rough cut stage: the full analysis on your draft edit
- One blended readiness read from the stages you complete
- The single highest-impact fix, called out first
Strong performance
Improve hook and audio for an A.
Grounded in Your DNA
Judged against what already works for you.
Retention Lab does not grade against a generic template. It reads your Creative DNA, the patterns that separate your best videos from your weakest, and scores the new video against the standard you have actually set. What is a strong hook for your channel is the bar it holds you to.
A Guide, Not a Guarantee
An honest signal you can act on.
The readiness score is a predicted guide, not a promise of views. It sharpens as you connect your channel and Retensis calibrates to your real results. The point is not a magic number; it is a clear, early nudge toward the one change most likely to hold attention before you commit to publishing.
Opening 3 seconds lack a pattern interrupt.
Current hook
“So here's my morning routine…”
Suggested hook
“Stop waking up tired. This changed everything.”
3
stages scored before you post
Your DNA
sets the bar, not a template
Early
feedback while a fix is still free
Further Reading
Go deeper with these guides
FAQ
Common questions
It blends the stages you complete (idea, script, rough cut) into one predicted read of how ready the video is to hold attention, judged against your own Creative DNA. It is a decision-support signal to help you catch and fix the weakest part before you publish, not a forecast of a specific view count.
No. You can score just an idea, or an idea and a script, before any filming happens. Retention Lab renormalizes across the stages you complete, so a missing stage is never counted as a zero. The more stages you add, the more complete the read.
No, and it never claims to be. It is a predicted guide built from your patterns, framed as a signal, not a promise. Real performance always depends on factors no pre-publish tool can see. The value is catching an obvious weak spot early, while it is still cheap to fix.
It reads your Creative DNA, the recurring traits of your best-performing videos, and scores new work against that standard rather than a generic rulebook. As you connect your channel and analyze more videos, the calibration to your real results improves.
A standard analysis reviews one finished video. Retention Lab is a staged pre-publish workflow that scores the idea and script before the cut even exists, then rolls everything into one readiness read, so you can fix problems at the cheapest possible moment.
Catch the weak spot before you publish.
Score your idea, script, and rough cut into one honest readiness read, built from your own winning patterns. Fix the problem while it still costs nothing. Free to start.
No credit card required · 2 free analyses per month · Upgrade anytime